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My Advice to Apple

By Technology, ThinkingNo Comments
Apple-logo Since The Death of Steve Jobs, Apple seem to have lost their way. The iPhone 5 was disappointing and in my iPhone 5 Review I wrote about the disappointments and missed opportunities. I’m no technology whizz; just a customer who wants Apple to build on it’s success. So Apple this post is addressed exclusively to you. Let’s start with the iPhone shall we?

Your next iPhone release should be an iPhone 6. Forget the ‘S’ models unless you are going add something new; something more than a bit of unnoticeable Speed. No more rehashing of the previous model.

On a hardware front you need to take advantage of new technology including Wireless Charging. You need to improve the features that customers want such as a bigger screen width. In the iPhone 5 Launch Key Notes Presentation you made a point about keeping it the same width as the iPhone 4 so that it could be operated by one hand; but is this really what customers want? It seemed strange that all your competitors have widened the width of their smart phones but you haven’t.

The great thing with all your devices is that the hardware and software work in synergy. But software wise you’re to slow at making the changes customers want. Think back to the copy/paste feature, it took you far too long to add it in an update.

You need to loosen your control on the App Store, especially when it comes to your competitors Apps. When you delayed the Google Maps App and made the shambolic Apple Maps App, customers were left frustrated at not having a decent Maps App. We live in a world of convenience; so inconveniencing customers is a good way to loose them. Some customers saw it as a cynical attempt to control which software they use and taking away customers choice is another sure way to make them switch to your competitors.

We understand the need to update hardware; but let’s never have a repeat of the Lightening Connector fiasco. Support your existing customers by providing an adapter free of charge; as charging £25 for a tiny connector was seen by many as an exploitation of your customer base. Give accessory developers early access to the iPhone 6; so that when it launches customers can buy compatible accessories such as cases, speaker/dock devices, car handsfree kits, etc. It’s now several months since the iPhone 5 launch and there still aren’t many accessories around for it.

A really good way to emphasise value for money would be to put product packages together. So buy the iPhone 6 and get the latest iPad for a reduced price if bought together. For the iMac you could put a reduced price Time Capsule and so on. This would encourage your customers to spend more and give them an added sense of value for money.

imac-2012 Take the new iMac as a good example. You’ve slimmed it down, made it lighter and added loads of great features. My iMac (Part 1) is the the older version. It’s become everything I use technology for: I write on it, play music, view photos, watch DVDs/TV on it and surf the web. I won’t be upgrading as you’ve removed the DVD player and I watch DVD’s on my iMac daily. You’ve assumed that I want to download or stream all the films, TV and other media. Most people won’t spend the price of an iMac that doesn’t meet their requirements. They’d choose a different machine instead.

The key message is that you need to ask and listen to your customers. It doesn’t matter whether it’s the iPhone 6, iPod Touch, iPad, etc. you need to do market research for them all. You need to find out what customers want and need, rather than assuming you know what we want. You need to make sure your products are value for money; otherwise you’ll price yourself out of the markets.

Wishing you luck,

A Customer

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Saturday 30 March 2013

Technology Review: The iPhone 5

By Reviews, TechnologyNo Comments
iPhone 5 White I recently upgraded to the iPhone 5 (white, 32GB) from my iPhone 4 (black, 32GB). The upgrade was free as I sold my iPhone 4 back to the network.

I was excited when iPhone 5 arrived and as soon as I got my hands on it I noticed it was a lot lighter and slightly taller than previous iPhones. But this excitement soon turned to frustration as I tried to transfer my Apps, Contacts, Photos, Music and other data over to the new iPhone 5.

First I tried to Backup my iPhone 4 on iTunes to Restore on the iPhone 5, but apparently when I’d set up the iPhone 4 I hadn’t checked a box in iTunes and it wanted to erase my iPhone 4 before it could Sync it.

I managed to workout how to Transfer my Purchases on iTunes, then I completed a Backup of my iPhone 4 and Restored it on the iPhone 5. I thought I’d cracked it; but then I noticed that all my Apps weren’t organised how they used to be on my iPhone 4. Now I know that my Apps being unorganised doesn’t seem like a big deal but I love Apps and have hundreds of them organised in folders. The folders help me find the right App quickly and efficiently. After browsing the web I finally found a solution an iCloud Backup & Restore.

The iCloud Backup & Restore was a slow process and once it had finished it had to download all my Apps again, but at least it put them in the right places. I had to sign into all my Apps (like Facebook, Twitter, etc.) again and put my music back on. So the switch from iPhone 4 to iPhone 5 was a right hassle and I couldn’t help but be disappointed with Apple who usually make things so easy.

Once it was finally set up I began to look for things I like. Firstly I like Siri the voice controlled Personal Assistant. Some of his answers to questions were funny and below are some Siri funnies:

Siri Funny Happiness Siri Funny Family
Above: Siri’s definition of happiness.
Above: Siri thinks of me as family.
Siri Funny Meaning of Life 1 Siri Funny Meaning of Life 2
Above: Siri defines Life 1.
Above: Siri defines Life 2.
Siri Funny Flirting Siri Funny Marriage
Above: Is Siri flirting with me?
Above: Siri and I discuss marriage and his/her gender.

I like the taller screen although I think Apple could have used the opportunity to make it wider as well. I thought the retina display in the iPhone 5 would make a massive difference to my user experience, but it didn’t. This is presumably because of the size of the screen.

The iPhone 5’s camera is brilliant and I particularly like the new panorama feature. The headphones look & feel revolutionary with the sound being of a excellent quality, but they do take a bit of getting used too. Apple’s experience of making hardware & software compatibile means that the iPhone 5 and iOS 6 work together to give a noticeable increase in speed. It also feels like Apps crash less often.

iPhone-5-Lightning-connector The Lightening Connector is slimmer and able to go into the iPhone 5 either way which is handy when trying to plug it in before bed in the dark. But it soon came a source of frustration as the new connection meant it now longer worked with my speaker/dock device. I bought an Apple Adapter, but unfortunately this only allowed charging and not audio transfer.

I eventually found a work around by plugging one end of a AUX Wire into the back of the speaker/dock device and the other end into iPhone 5 headphone socket. But this turned out to be the first of a few dislikes.

Since the iPhone 5’s launch a few months ago there’s still a lack of speaker/dock devices with for lightening connection, as well as other accessories (e.g. cases, car hands free kits, etc.). This is a disappointment as I hadn’t realised how often I listened to music on my speaker/dock device or how often I had my hands free set up in the car.

The positioning of the aerial in the iPhone 5 regularly causes interference with my stereo in my car. This interference lasts more than a couple of seconds and interrupts my enjoyment of whatever I’m listening to. Something my iPhone 4 never did.

The iPhone 5 touchscreen is less sensitive sometimes requiring multiple taps for it to sense what you’ve pressed. Although only minor, at times it is frustrating and is another of my dislikes.

We live in a world where we are required to multi task. Yet the iPhone 5 still doesn’t allow me to actively run multiple apps and flick between screens. This is something I dislike about the iPhone, especially as other phones can do it.

Many reviewers have dubbed the iPhone 5 as an evolution rather than revolution; I would have tended to agree with this statement if there had even been enough evolution to warrant the cost. As it is, the iPhone 5 was a huge disappointment from Apple with only very minor changes (not all of are which good!) from the iPhone 4. I would seriously encourage people thinking of upgrading to speak to people who have already upgraded/bought the iPhone 5 to hear about their experiences.

In a post coming soon I’ll give my advice to Apple around how to make the iPhone 6 successful, as well as my thoughts on what else they could be doing better.

Write soon,

Antony

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Sunday 3 March 2013

Iphone Essentials: Accessories & Apps

By TechnologyNo Comments

I’ve had my baby (my Iphone4 32GB Black) now for just over a month so I thought I’d share some Iphone Essentials. First the accessories.

Accessories
I’m always on the move so my essential accessories are the DURAGADGET Suction Car Windscreen Mount,1.2m Iphone Ipod to Audio system Aux socket cable and a cover.

The DURAGADGET Suction Car Windscreen Mount allows you to put your Iphone in a holder and mount it on your windscreen or dashboard. It comes with a in car charger so no need to buy one of those, but it is difficult to assemble when it arrives. No instructions were provided and it took several of us to suss out how it works. My advice pull the back really hard after taking the screw out. It needs to be noted as well, that the Iphone wont fit if it has a case on.

The 1.2m Iphone Ipod to Audio system Aux socket cable is an essential to plug in to your in car CD player, if your car doesn’t have an iphone connector.

I couldn’t find a cover online that was reasonably priced and that seemed durable. Instead I headed down to my local market and picked one up. Covers are an essential as Iphone’s get scratched easily.

Apps
There are thousands upon thousands of Apps out there, but some good and some not. So here’s my fav apps by type:

Blogging

  • WordPress
    Good Points: Excellent for uploading media and writing shorter blog posts.
    Bad Points: Unable to delete local drafts.

Music

  • Moodagent
    Good Points: Organises and plays your music based on the mood setting you choose.
    Bad Points: Doesn’t catergories all music, particularly if your itunes library has some “Unknown Albums”
  • Shazam (Free)
    Good Points: Listens to music through the speaker and tells you what it is, even provides a link to itunes.
    Bad Points: Can only listen to 5 songs per month in the free version, full version very expensive.
  • Gaydio Radio
    Good Points: Allows you to listen to gaydio radio on your phone.
    Bad Points: Only works if connected to the internet via wi-fi.
  • Galaxy Radio
    Good Points: Allows you to listen to a whole host of radios on your phone.
    Bad Points: Only works if connected to the internet via wi-fi.

News

  • The Guardian
    Good Points: Get the latest news including photos. Lots of customisation – the app can bring up the latest stories in their catergories.
    Bad Points: When it updates you have to edit your settings again.
  • BBC News
    Good Points: Displays news including photo and video. A button can be clicked to see BBC News live video streaming.
    Bad Points: BBC News is too internationally based news for me.
  • Pink News
    Good Points: Gay related headlines and news from Pink News.
    Bad Points: Too much advertising.
  • Metro UK
    Good Points: View the Metro Uk paper free via the app.
    Bad Points: None in my experience.
  • Manchester Evening News
    Good Points: Local news for my area.
    Bad Points: None in my experience

Weather

  • Met Office
    Good Points: Finds your nearest weather station and gives weather for the week, with weather at specific times on the day. Lots of graphical data such as uk maps. Also states if there is an official met office weather warning.
    Bad Points: None in my experience.

Reference

  • Google
    Good Points: Can use it to search Google internet. Links to other apps (such as Youtube, Docs, GMail, etc.).
    Bad Points: More likely to use the search bar for Google searches in Safari.
  • Dictionary
    Good Points: Searches for spellings and meanings on Dictionary.com.
    Bad Points: None in my experience.
  • Free Translator
    Good Points: Translates text from one language to another.
    Bad Points: Need to be connected to the internet, doesn’t speak the translation so you know how to say it.
  • Google Earth
    Good Points: can see maps and birds eye view, highlights key listings for businesses.
    Bad Points: more likely to use the maps app that comes with the iphone.

Games

  • Civilization Revolutions
    Good Points: Turn based strategy game, lots of features.
    Bad Points: Very expensive for what it is, only allows you to save/play one game.
  • The Secret of Grisly Manor
    Good Points: A great puzzle solving game.
    Bad Points: Short, once completed can’t really be played again – however worth the money. Rubbish story line.
  • Empire Story
    Good Points: A roman-style city. Brilliant graphics.
    Bad Points: You produce products in order to make money, if you don’t check back shortly after they’re done they “spoil” even things like armor.
  • Pocket Ants
    Good Points: Enjoy squashing ants with stones, freezing them with a freeze ray and much more. Game cheap.
    Bad Points: The game doesn’t really have a point.
  • Plasma Globe
    Good Points: Relaxing plasma ball, if you click start becomes a game.
    Bad Points: Gets boring after a while.
  • Geared
    Good Points: Highly addictive. All you have to do is make the gears turn the blue gears, not as easy at it sounds! Brilliant tutorial on the first few levels. A total of 80 levels. Social – you can play it with friends all telling the person with the phone where they think the cogs should go! FREE.
    Bad Points: None found.

Entertainment

  • Youtube
    Good Points: Watch videos on the phone. Comes installed.
    Bad Points: Mostly requires wi-fi connection.
  • TVGuide.co.uk
    Good Points: See what’s on TV now and next as well as an grid of the entire day with the ability to see listings for an entire week.
    Bad Points: Advertising.
  • Movies by Flixster
    Good Points: Cinema listings with it finding your nearest cinemas. Watch videos and read about films including reviews.
    Bad Points: None in my experience.
  • Cineworld
    Good Points: See film listings and order.
    Bad Points: Only useful if your going to a cineworld cinemas.

Pagan

  • Star Walk
    Good Points: See the stars live, all named including constellations. Zooming in and out and moving around the globe. Good to see your star sign and what influences are in it for astrology. Cheap as well!
    Bad Points: None in my experience.
  • Liber Umbrarum et Lux
    Good Points: Lots of information, intended to be a journal as well, allowing you to add your own entries. Free.
    Bad Points: Lack of images, difficult to find your own entries and impossible to delete theirs.
  • Pagan Gods
    Good Points: Some nice images, cheap.
    Bad Points: Although cheap, not worth the price. Some images of poor quality and the app store page only shows the handful of beautiful images there are. Only a small amount of information about the gods and goddesses and some clear inaccuracies.

Shopping

  • ASDA
    Good Points: Can send in details of receipts to see if you could of got the shopping cheaper at Tesco, Sainsbury’s, Morrisons and Waitrose. You can also find local stores.
    Bad Points: Doesn’t compare some items and you can only submit receipts 24 hours after shopping.
  • RedLaser
    Good Points: Scan a barcode using your camera on your iphone to find cheaper prices online. Seems to work well on DVD’s, CD’s, Laptops, etc. so you can see the best price online. Free.
    Bad Points: Doesn’t work on the majority of groceries and doesn’t search supermarkets.
  • Amazon UK
    Good Points: See your wish list, recommendations for you, search for products, order products and track your order. Free.
    Bad Points: None.
  • Ebay UK
    Good Points: Watch items, see the status of items your buying and selling. Place bids. Free.
    Bad Points: Only useful if you use ebay.
  • Argos
    Good Points: Can shop and reserve to collect in store. Can find stores. Free.
    Bad Points: Takes a while to load, only useful if you shop at Argos.

Travel

  • NavFree
    Good Points: Free sat nav. Seems to work as well as other popular brands but free.
    Bad Points: Only useful if you have a dashboard or windscreen mount.
  • thetrainline.com
    Good Points: Can find the next train home, plan journeys. Even buy tickets – although I haven’t tried this feature.
    Bad Points: None.

Other

  • Dragon Dictation
    Good Points: Free. Tap a button and say what you want to type. Then it types it for you. You can then send the text as SMS, email, facebook, etc.
    Bad Points: It occasionally misses words or gets words wrong.

As with most technology there are constantly new apps in development and apps being updated. As and when I find new apps I like I’ll occasionally write a blog post keeping you up to date.

Write soon,

Antony

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Saturday 8 January 2011
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