The Flavour Collection from Douwe Egberts (Image Credit: FMCGnews)
While shopping in my local supermarket recently, I discovered The Flavour Collection new from Douwe Egberts. The collection has three distinct flavours: Roasted Hazlenut, Smooth Caramel and Delicate Vanilla.
The Roasted Hazlenut was the first one I tried; being what I would normally order from a coffee shop of a well-known chain. I opened the jar and got a whiff of the subtle yet tantalising aroma. I put a teaspoon of the coffee into a cup, added boiling water and the scent intensified – smelling truly devine.
I might actually be addicted to this hazlenut coffee – was my startling revelation when taking out four or five empty jars for recycling at the end of the month. I’ve shared it with friends & family who’ve tried it and love it.
Smooth Caramel was all right, but not a sweet as you’d expect. It lacked any wow-factor and was a poor comparison to having a shot of caramel in your latte at the coffee shop.
Delicate Vanilla I’ve not tried. I like vanilla as a scent, but not keen on the taste.
The Flavour Collection is luxurious coffee without the ridiculous price tag. Douwe Egberts have got the blend spot on with Roasted Hazlenut; but needs to sweeten the Smooth Caramel and consider an alternative flavour to the Delicate Vanilla.
Douwe Egberts ought to make sure The Flavour Collection is on the shelfs at all supermarkets and make the coffee available in all sizes of jars (rather than just the small-sized ones).
If you’re looking for some instant posh coffee, why not try Roasted Hazlenut which will be available to buy in a supermarket nearby or on Amazon.
Take care,
Antony
