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iphone 4

My Advice to Apple

By Technology, ThinkingNo Comments
Apple-logo Since The Death of Steve Jobs, Apple seem to have lost their way. The iPhone 5 was disappointing and in my iPhone 5 Review I wrote about the disappointments and missed opportunities. I’m no technology whizz; just a customer who wants Apple to build on it’s success. So Apple this post is addressed exclusively to you. Let’s start with the iPhone shall we?

Your next iPhone release should be an iPhone 6. Forget the ‘S’ models unless you are going add something new; something more than a bit of unnoticeable Speed. No more rehashing of the previous model.

On a hardware front you need to take advantage of new technology including Wireless Charging. You need to improve the features that customers want such as a bigger screen width. In the iPhone 5 Launch Key Notes Presentation you made a point about keeping it the same width as the iPhone 4 so that it could be operated by one hand; but is this really what customers want? It seemed strange that all your competitors have widened the width of their smart phones but you haven’t.

The great thing with all your devices is that the hardware and software work in synergy. But software wise you’re to slow at making the changes customers want. Think back to the copy/paste feature, it took you far too long to add it in an update.

You need to loosen your control on the App Store, especially when it comes to your competitors Apps. When you delayed the Google Maps App and made the shambolic Apple Maps App, customers were left frustrated at not having a decent Maps App. We live in a world of convenience; so inconveniencing customers is a good way to loose them. Some customers saw it as a cynical attempt to control which software they use and taking away customers choice is another sure way to make them switch to your competitors.

We understand the need to update hardware; but let’s never have a repeat of the Lightening Connector fiasco. Support your existing customers by providing an adapter free of charge; as charging £25 for a tiny connector was seen by many as an exploitation of your customer base. Give accessory developers early access to the iPhone 6; so that when it launches customers can buy compatible accessories such as cases, speaker/dock devices, car handsfree kits, etc. It’s now several months since the iPhone 5 launch and there still aren’t many accessories around for it.

A really good way to emphasise value for money would be to put product packages together. So buy the iPhone 6 and get the latest iPad for a reduced price if bought together. For the iMac you could put a reduced price Time Capsule and so on. This would encourage your customers to spend more and give them an added sense of value for money.

imac-2012 Take the new iMac as a good example. You’ve slimmed it down, made it lighter and added loads of great features. My iMac (Part 1) is the the older version. It’s become everything I use technology for: I write on it, play music, view photos, watch DVDs/TV on it and surf the web. I won’t be upgrading as you’ve removed the DVD player and I watch DVD’s on my iMac daily. You’ve assumed that I want to download or stream all the films, TV and other media. Most people won’t spend the price of an iMac that doesn’t meet their requirements. They’d choose a different machine instead.

The key message is that you need to ask and listen to your customers. It doesn’t matter whether it’s the iPhone 6, iPod Touch, iPad, etc. you need to do market research for them all. You need to find out what customers want and need, rather than assuming you know what we want. You need to make sure your products are value for money; otherwise you’ll price yourself out of the markets.

Wishing you luck,

A Customer

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Iphone Essentials: Accessories & Apps

By TechnologyNo Comments

I’ve had my baby (my Iphone4 32GB Black) now for just over a month so I thought I’d share some Iphone Essentials. First the accessories.

I’m always on the move so my essential accessories are the DURAGADGET Suction Car Windscreen Mount,1.2m Iphone Ipod to Audio system Aux socket cable and a cover.

The DURAGADGET Suction Car Windscreen Mount allows you to put your Iphone in a holder and mount it on your windscreen or dashboard. It comes with a in car charger so no need to buy one of those, but it is difficult to assemble when it arrives. No instructions were provided and it took several of us to suss out how it works. My advice pull the back really hard after taking the screw out. It needs to be noted as well, that the Iphone wont fit if it has a case on.

The 1.2m Iphone Ipod to Audio system Aux socket cable is an essential to plug in to your in car CD player, if your car doesn’t have an iphone connector.

I couldn’t find a cover online that was reasonably priced and that seemed durable. Instead I headed down to my local market and picked one up. Covers are an essential as Iphone’s get scratched easily.

There are thousands upon thousands of Apps out there, but some good and some not. So here’s my fav apps by type:


  • WordPress
    Good Points: Excellent for uploading media and writing shorter blog posts.
    Bad Points: Unable to delete local drafts.


  • Moodagent
    Good Points: Organises and plays your music based on the mood setting you choose.
    Bad Points: Doesn’t catergories all music, particularly if your itunes library has some “Unknown Albums”
  • Shazam (Free)
    Good Points: Listens to music through the speaker and tells you what it is, even provides a link to itunes.
    Bad Points: Can only listen to 5 songs per month in the free version, full version very expensive.
  • Gaydio Radio
    Good Points: Allows you to listen to gaydio radio on your phone.
    Bad Points: Only works if connected to the internet via wi-fi.
  • Galaxy Radio
    Good Points: Allows you to listen to a whole host of radios on your phone.
    Bad Points: Only works if connected to the internet via wi-fi.


  • The Guardian
    Good Points: Get the latest news including photos. Lots of customisation – the app can bring up the latest stories in their catergories.
    Bad Points: When it updates you have to edit your settings again.
  • BBC News
    Good Points: Displays news including photo and video. A button can be clicked to see BBC News live video streaming.
    Bad Points: BBC News is too internationally based news for me.
  • Pink News
    Good Points: Gay related headlines and news from Pink News.
    Bad Points: Too much advertising.
  • Metro UK
    Good Points: View the Metro Uk paper free via the app.
    Bad Points: None in my experience.
  • Manchester Evening News
    Good Points: Local news for my area.
    Bad Points: None in my experience


  • Met Office
    Good Points: Finds your nearest weather station and gives weather for the week, with weather at specific times on the day. Lots of graphical data such as uk maps. Also states if there is an official met office weather warning.
    Bad Points: None in my experience.


  • Google
    Good Points: Can use it to search Google internet. Links to other apps (such as Youtube, Docs, GMail, etc.).
    Bad Points: More likely to use the search bar for Google searches in Safari.
  • Dictionary
    Good Points: Searches for spellings and meanings on
    Bad Points: None in my experience.
  • Free Translator
    Good Points: Translates text from one language to another.
    Bad Points: Need to be connected to the internet, doesn’t speak the translation so you know how to say it.
  • Google Earth
    Good Points: can see maps and birds eye view, highlights key listings for businesses.
    Bad Points: more likely to use the maps app that comes with the iphone.


  • Civilization Revolutions
    Good Points: Turn based strategy game, lots of features.
    Bad Points: Very expensive for what it is, only allows you to save/play one game.
  • The Secret of Grisly Manor
    Good Points: A great puzzle solving game.
    Bad Points: Short, once completed can’t really be played again – however worth the money. Rubbish story line.
  • Empire Story
    Good Points: A roman-style city. Brilliant graphics.
    Bad Points: You produce products in order to make money, if you don’t check back shortly after they’re done they “spoil” even things like armor.
  • Pocket Ants
    Good Points: Enjoy squashing ants with stones, freezing them with a freeze ray and much more. Game cheap.
    Bad Points: The game doesn’t really have a point.
  • Plasma Globe
    Good Points: Relaxing plasma ball, if you click start becomes a game.
    Bad Points: Gets boring after a while.
  • Geared
    Good Points: Highly addictive. All you have to do is make the gears turn the blue gears, not as easy at it sounds! Brilliant tutorial on the first few levels. A total of 80 levels. Social – you can play it with friends all telling the person with the phone where they think the cogs should go! FREE.
    Bad Points: None found.


  • Youtube
    Good Points: Watch videos on the phone. Comes installed.
    Bad Points: Mostly requires wi-fi connection.
    Good Points: See what’s on TV now and next as well as an grid of the entire day with the ability to see listings for an entire week.
    Bad Points: Advertising.
  • Movies by Flixster
    Good Points: Cinema listings with it finding your nearest cinemas. Watch videos and read about films including reviews.
    Bad Points: None in my experience.
  • Cineworld
    Good Points: See film listings and order.
    Bad Points: Only useful if your going to a cineworld cinemas.


  • Star Walk
    Good Points: See the stars live, all named including constellations. Zooming in and out and moving around the globe. Good to see your star sign and what influences are in it for astrology. Cheap as well!
    Bad Points: None in my experience.
  • Liber Umbrarum et Lux
    Good Points: Lots of information, intended to be a journal as well, allowing you to add your own entries. Free.
    Bad Points: Lack of images, difficult to find your own entries and impossible to delete theirs.
  • Pagan Gods
    Good Points: Some nice images, cheap.
    Bad Points: Although cheap, not worth the price. Some images of poor quality and the app store page only shows the handful of beautiful images there are. Only a small amount of information about the gods and goddesses and some clear inaccuracies.


  • ASDA
    Good Points: Can send in details of receipts to see if you could of got the shopping cheaper at Tesco, Sainsbury’s, Morrisons and Waitrose. You can also find local stores.
    Bad Points: Doesn’t compare some items and you can only submit receipts 24 hours after shopping.
  • RedLaser
    Good Points: Scan a barcode using your camera on your iphone to find cheaper prices online. Seems to work well on DVD’s, CD’s, Laptops, etc. so you can see the best price online. Free.
    Bad Points: Doesn’t work on the majority of groceries and doesn’t search supermarkets.
  • Amazon UK
    Good Points: See your wish list, recommendations for you, search for products, order products and track your order. Free.
    Bad Points: None.
  • Ebay UK
    Good Points: Watch items, see the status of items your buying and selling. Place bids. Free.
    Bad Points: Only useful if you use ebay.
  • Argos
    Good Points: Can shop and reserve to collect in store. Can find stores. Free.
    Bad Points: Takes a while to load, only useful if you shop at Argos.


  • NavFree
    Good Points: Free sat nav. Seems to work as well as other popular brands but free.
    Bad Points: Only useful if you have a dashboard or windscreen mount.
    Good Points: Can find the next train home, plan journeys. Even buy tickets – although I haven’t tried this feature.
    Bad Points: None.


  • Dragon Dictation
    Good Points: Free. Tap a button and say what you want to type. Then it types it for you. You can then send the text as SMS, email, facebook, etc.
    Bad Points: It occasionally misses words or gets words wrong.

As with most technology there are constantly new apps in development and apps being updated. As and when I find new apps I like I’ll occasionally write a blog post keeping you up to date.

Write soon,


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A general update

By Education, Friends & Family, Life, Love & Relationships2 Comments

I’ve noticed that my blogging recently hasn’t really been about me. It’s been about books, my beautiful iphone and generally anything that I like. So grab a brew and we’ll have a catch up.

First, Uni. I’m doing two elearning modules, one on Leadership and the other my Dissertation module. It’s going well, although I need to do some more research for the assignments. I am enjoying the learning, but will be thankful in March when I’ve completed my final module.

Family life has been most interesting with lots of ups and downs. Mum met a long lost brother on the train recently, it turned out I have two lof them. I’ve met one of the brothers and his fiancée, which I wont deny was a bit weird. But we got on really well, they are wonderful people and guess what? I’m an uncle to four! I’ve always secretly wanted to be an uncle so I’m stoked.

In my love life, I was dating a guy for a while, but it didn’t work out. Too needy and not good communication. Now I’m dating another guy and so far, it’s going well. He makes me happy. Cheesy grin smile :D.

Well that’s about all that’s new in my life, take care,

Antony x

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Will an Iphone 4 change my life?

By TechnologyOne Comment

Well we are about to find out! I’ve upgraded my Blackberry Storm to an Iphone 4. I’m so excited! I’ve wanted one for soo long, in preparation for it’s arrival I’ve been on iTunes and downloaded some apps, here’s what I’ve downloaded:

Blogging – WordPress App
The essential tool for blogging from my phone, so now I’ll be able to blog from anywhere!

News – BBC News, Metro, The Guardian, MEN News Apps
I couldn’t decide on one news app, so I’ve downloaded four.

Pagan – Star Walk & Pagan Gods Apps
Star walk apparently enables you to look at constellations, moon phases, etc. so should be a good app. Pagan gods is an app with apparent beautiful artwork images of popular gods/goddesses and gives a bit of information about them. So both should be handy.

Entertainment – Movies by Flixster, Civilization Revolutions, Apps
Now I’ll be able to check out the latest movies on my iphone, play civilization (one of my all time favourite game series) and always know what’s on TV.

Living Frugally – Ace Budget Lite & Jumpsoft Money Apps
I’ve downloaded both of these to try. The idea is that I can set my budgets and manage them on my iphone, rather than on scraps of paper. Will make a massive difference to my spending.

Shopping – Amazon Mobile UK App
I’ll be able to shop and track my orders on Amazon, on my iphone.

Productivity – Documents to go, Google Mobile App, Apps
Will be able to view, edit, etc, microsoft office documents with documents to go, which will come in useful. Google will enable me to search the web and will ensure I can spell.

Health, Stop Smoking – iQuit & Easy Stop Smoking Apps
Downloaded both and will try both in my first serious attempt in sometime to quit smoking.

Health, Diabetes – Diabetes Log & Glucose Buddy Apps
Downloaded both and will try both to help me better take and record my blood sugar readings.

Others – Facebook, Free Translator, Navfree, Met Office Weather Apps
Facebook – essential for life. Free translator just-in-case I ever need to write an email in another language or somet, Navfree apparently like Tom Tom but on the Iphone and Met Office Weather so I’ll know what to wear.

Ok so maybe I’m exaggerating (as I have a tendency to do) the effect it will have on my life. But if it will help me to make some positive changes in my life, it’s worth it right?

Write soon,


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